Best practices for managing a new lead
When you receive a lead, follow these steps to understand the couple’s needs and move the conversation forward:
- Review the enquiry: Carefully read the couple’s message, including any details about their wedding date, location, requested services and specific questions.
- Respond promptly: Reply as soon as you can to acknowledge the enquiry and show the couple that you’re interested in helping.
- Answer questions: Address any specific questions raised in the initial message and provide any relevant information about your services.
- Clarify their needs: Keep the conversation moving forward by asking relevant follow-up questions about their requirements, preferences or wedding plans.
- Agree on the next step: Where appropriate, suggest a consultation, phone call or meeting to discuss their needs in more detail.