Your response rate reflects how consistently you reply to enquiries from couples. Responding promptly and professionally helps couples get the information they need and decide whether your services are right for them.
Best practices to improve your response rate
1. Respond promptly
Couples may contact several vendors while planning their wedding. A timely response helps you make a positive impression and keeps the conversation moving.
Suggested target: Aim to respond within 24 hours whenever possible.
2. Reply to every enquiry
Every enquiry deserves a professional response, even if you are unavailable on the couple’s wedding date or cannot provide the services they need.
If you are unable to help, politely explain why. This gives the couple clarity and prevents your platform response score from dropping.
3. Personalise the interaction
Avoid relying entirely on generic, copy-and-paste replies. Where possible, refer to details in the couple’s enquiry to show that you have understood their needs.
You could mention:
Their wedding date.
Their wedding venue or location.
The services they are interested in.
Any specific questions or concerns they have raised.
❌ Less effective (Generic)
"Thank you for contacting us. Please let us know if you have any questions."
More effective (Personalised)
"Thank you for reaching out about your wedding on 12 September 2026! We'd love to learn more about your vision for the day and discuss how we can help make it special."
4. Keep your initial reply clear and concise
Avoid overwhelming couples with too much information in your first message. Focus on what they need to know to continue the conversation.
Your initial reply should:
Answer their questions.
Briefly introduce your relevant services.
Explain the next step.
5. End your message with a question
Conclude your messages with a relevant, open-ended question to encourage couples to share more about their plans and help you understand their needs.
“Have you already locked in your venue?”
“How many guests are you currently expecting?”
“Would you be open to scheduling a quick consultation this week?”
Choose a question that relates to the couple’s enquiry rather than adding one simply to prompt a reply.
6. Implement a strategic follow-up
If a couple hasn’t replied, consider sending a brief follow-up after a few days. Keep your message friendly and give them the opportunity to respond without feeling pressured.
Example follow-up message
"Hi Sarah and Quinn, I wanted to send a quick follow-up on my previous message regarding your wedding plans. Please let me know if you have any additional questions or if you'd like to verify our availability for your date!"
Keep your business information up to date
Prevent dead-end enquiries by keeping your Storefront information accurate and up to date before they contact you. details accurate. Review your profile regularly to make sure it includes:
Current availability calendars, where applicable.
Up-to-date pricing information or price ranges.
Accurate service listings and descriptions.
⚠️ Common pitfalls to avoid
Ignoring enquiries when you’re unavailable: Reply politely to let couples know if you cannot accommodate their date.
Sending overly long messages: Focus on the couple’s questions and avoid overwhelming them with excessive information, contracts or attachments in your first reply.
Delayed Reactions: Review new enquiries regularly so you can respond promptly, rather than waiting several days.
Relying on generic replies: Avoid using templates that ignore the couple’s specific questions. Personalise your response to address their needs and concerns.